We are a product design studio based in Denmark.

421 North became a reality in 2020, but since the 1990’s existed in the imagination of the creative mind of a little girl. She dreamed of having her own space where she could create things and so, in an empty “trinkets” room in the back of her house, she created her “studio” on Avenida R.C. #421 in Sonora, Mexico.

That studio is considered to be the first and original 421, albeit South. There is where she created paintings, sketches, clothes, toys & dreams.

It wasn’t until decades later that she made it a reality. 2020 marks the year when 421 North came alive and started creating fun and unique products for children from 0 - 12.

421 North is geographically located in Galten, Denmark, but our products are made & shipped all over the world.

Original 421 South Studio, circa 1990


To build a leading toy and gift design studio for people with selective taste for unique designs. Offering a full spectrum of products, we will build strong, lasting relationships with our customers. 


We promise to give back. The hard experiences of 2020 shed light on the urgent need to help the most vulnerable. We promise to always contribute to causes that benefit children, veterans and victims of religious persecution. 

In 2022 we have established a relationship with landofhope.global, they are the benefactors of our very first brand, Bitty Lux® launched in 2023.